List building is a must if you want to advertise your business to people who are genuinely interested and will be willing to buy and recommend your products rather than putting your mail in spam. Here are some advanced ways that you can use for list building:
• The simplest way of course is by placing a subscription form in a strategic location on your site and people sign up themselves. But many a time you have to coax the user into signing up by having a pop-up (though you must ensure that it does not get in the way of sales). An exit pop-up with an invitation to join your mailing list is an excellent way to have people sign up.
• Offer a freebie like an e-book
• A more restrictive and bold method is having a squeeze page that in my humble opinion is called so as it squeezes out the targeted traffic from the not-so-targeted ones. A squeeze page is simply a page that is the gateway to getting into a website but only after divulging the email address. People who want to get in to see your site will give out an email address. However this also has its repercussions so you have to be careful.
• Have an informative and timely newsletter for which you have a reason to take people’s email ids for. Send this out on a monthly basis at least and make the content relevant so you can build a strong image of your online business.
Want to learn more about it? Download the free ebook, Steps to Article Marketing Success.
Do you want to learn how to build a massive list fast? Click here: Email List Building
Want to learn more about driving traffic like I do? Download my free traffic guide here: Traffic Generation
Tags: List Building
