Web Design - The Click Phenomenon
December 27th, 2007 by admin
There is a sound of death on the Internet. This sound is often overlooked and rarely acknowledged. The sound is comprised of a million clicks as they exit from a website that takes too long to download.
This is usually the result of poor web design. These sites generally feature too many graphics that are generally to large in file size. It could be the page is overloaded with text or other add-ons.
The good news is many individuals have learned the value of keeping things simple and fracturing knowledge-based content into smaller bite-sized nuggets that can fill multiple pages.
This ‘click’ phenomenon is not exclusive to slow loading pages. Interestingly as more and more web designers configure more flash intensive intro pages the excessive “hey-look-at-me-I-can-make-a flash-intro’ designs are not finding the consumer support many online business want.
It may be true that the flash design is beautiful, loud, or intricate. It is also likely true that the website owner is immensely pleased with the flash in his or her web design, but the collective ‘click’ presents a story that many web designers don’t want you to think about.
It takes time and money to create flash design and the use of flash design is pervasive. Some web designs have benefited from minor flash infiltration, but the use of flash in design features is often overdone. By the time the opening page has fully developed and can allow your guests to move on to the next point of navigation the customer has either lost interest of wonders if the opening page is an indication of what they can expect on every page. Sadly, this is the point many will simply bail out and look for some way to find what they need fast – not flash.
The truth is I am not anti-flash, but the overuse of it has become problematic – for consumers.
The use of flash is not displeasing in itself to consumers, but the ‘shock and awe’ of flash design in many cases has been relegated to commonplace. That being the case the ultimate response to flash is either a collective yawn or a click of frustration.
Template rich web building technology is generally flash-free and can still deliver an attractive and easy to navigate site that seeks to deliver your message to time-conscious consumers. It may also surprise you to know that the costs associated with this web design process can be minute in comparison to most web designer’s fees.
Maybe it’s time to develop a flash-less design.
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites.com at: http://www.highpowersites.com Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Tags: build website, make a website, site design, web design, website development
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